Description
This report examines the challenge for vehicle manufacturers to meet the low-carbon agenda in Europe.
Abstract
Emissions reduction requirements between now and 2020 will necessitate fundamental changes to the design of cars and the technologies they employ, to branding and market strategies, and to the management of the supply chain.
This report charts current progress and future prospects for the leading vehicle manufacturers, and identifies possible winners and losers in the low-carbon era.
The report is structured as follows:
- Chapter 1 - The drive to low-carbon vehicles: science and policy
- Chapter 2 - Low-carbon vehicle regulation in Europe
- Chapter 3 - Car design and technologies to meet the low carbon agenda
- Chapter 4 - Supply chain management and low carbon cars
- Chapter 5 - Selling the low-carbon car: the future of green branding
- Chapter 6 - Conclusions: winners and losers in the low-carbon future
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